Judy's Old
Wood Toys
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Judy's Old
Wood Toys
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All Fair Toy
Co.
As a young man, Harman Fisher took a job with a manufacturer of paper boxes and games, the Alderman-Fairchild Company in Rochester, NY. When this company decided to form a separate company to manufacture games, All Fair Toys were created. Fisher became vice president of this new company, a position that he held for four years. In 1930, Fisher made an unsuccessful attempt to buy All-Fair Toys. Still interested in the manufacturing of toys, and with the encouragement of Elbert Hubbard II, Fisher decided to move to East Aurora, NY. Then, combining efforts with Irving Price, who handled the financial and managerial efforts, and Helen Schelle, who had a background in toy sales, he formed the Fisher Price Toy Company. Also moving to East Aurora from All-Fair, were Jesse Brice and Russell and Stella Frew, all of whom continued with Fisher Price for many years. Jesse Brice, superintendent of factory production, was a toy lover who also designed and made toys at home as a hobby. In the late forties, deciding to produce his own line of toys, Brice left Fisher Price and formed the Brice Toy and Novelty Company. The Brice Toy and Novelty Company continued until 1952, when Brice left and Albert Wallenwein, company treasurer, incorporated a new company under the name of East Aurora Toy Corporation. This company produced toys until the mid fifties. When the East Aurora Toy Corporation folded, it has been said that Herman Fisher bought the existing tools to keep anyone from starting up again. This article is courtesy of Richard Mueller, an avid collector of antique toys. He would appreciate any help with toys, company catalogs or any company information you may have. He may also be interested in purchasing your antique toys. He would also appreciate any help with appraisal information. You can contact him by email: home1@rpmpizza.com. He will appreciate any help you can give. Read Richard's other company histories - Gong Bell and Hill Brass.
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