All About
 Old Toys

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Hustler Toy Company 
Company History

In 1919, the Frantz Manufacturing Company of Sterling, Illinois began making toys starting with the baseball game. They licensed production of this game from Evan Reed Manufacturing who had the patent . These early toys were marked Frantz and included the very popular Baseball game as well as a Football game and a Golf game. Wooden pull toys were also produced including the Pup. By 1925, Hustler Toy Company was created as a subsidiary. New decals were created and toys of this period can be found with Hustler decal over Frantz logos. In the late 1920s they took over the Toylander Corporation who was also making toys in Sterling, Illinois.

The chief designer for the wooden toys was Clare A. Wetzel. His name appears on almost all Frantz and Hustler patents. His themes were primarily animal figures and doll-like figures at play. 

Hustler designed and produced over 100 unique toys. (see my list) The company reached its peak production level in about 1929, shipping toys all over the world. Poplar wood from Arkansas was the material used for most toys.

Hustler Toy Company made wooden toys until 1934. After that, the Hustler name appears only on metal strap-on roller skates which were made until about 1970.

Frantz Manufacturing is still in business making steel balls, ball bearings, conveyor bearings, and various other ball and bearing
products.

Thanks to Brian Verdick and Bob Marsh, employees of Frantz Manufacturing, for helping me with this history.