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Rich Toy Identification Guide

by Richard Mueller Jr.

Rich Manufacturing Company
A.K.A Rich-Made Toys
Rich Illinois Manufacturing Company
Rich Toys, Incorporated
Sterling and Morrison, Illinois and Clinton, Iowa
1915 1941


E. M. and M. E. Rich founded Rich Manufacturing Company in 1915 to produce wood bows for the open cars of that time. In mid 1920s, with the popularity of closed cars, Rich Manufacturing Company had to find another woodworking focus creating Rich-Made Toys. In 1927, their wood toy production became so large that they moved to a new plant in Morrison, IL. In 1930, after a major fire in November, 1929, Rich merged with Illinois Refrigerator Company, changing the company named to Rich Illinois Manufacturing Company branching out to also include newly discovered electric refrigerators. In 1934 they out grew their present location and moved operation to a larger plant in Clinton, Iowa. At the same time, the name was changed to Rich Toys, Incorporated.

Rich toys produced prior to 1931 were horse-drawn, wagon pull toys with no motion, after 1931, motion was giving to the legs of the horses. A toy that has a Clinton, Iowa logo was made after 1934. Over the years, Rich Manufacturing Company has produced a wide range of products from automobile parts to refrigerator items to toys to water skies and much more. In 1953, the company moved to Tupelo, Mississippi and in 1962 a flood put Rich Toys out of business.
Click on a thumbnail to enlarge image.

1920-1928 Logo

Sterling, Ill.



1921 Logo

We believe this logo was misspelled and circulated in 1921.


1929-1935 Logo

Morrison, Ill.


1934-1953 Logo

Clinton, Iowa


J.C. Penny Logo

on 1931 Horse & Jockey


Noah's Ark Clinton, Iowa

c. 1938
17"L x 6"H x 5.25"W
$360 - $480


Naples Express Co.

20"L x 8"H x 6"W
$150 - $200


Green Cart with Girl

15"L x 6.25"H x 8.25"W


Horse and Cannon

Horse with Red Peg Cart

c. 1930
14.5"L x 8.75"H x 5"W
$150 - $200


Horse Cart

c. 1928
15"L x 8"H x 4.5"W
Wagon similar to Old MO


Double Horse Pulling Man & Cart

c. 1928
26"L x 12"H x 10.5"W
$400 - $525


Double Horse Wagon

c. 1930
26"L x 8.75"H x 6.5"W
$210 - $280


Horse Wagon

c. 1950
20"L x 7"H x 5.5"W
$150 - $200


Horse Wagon

c. 1930
$180 - $240


Horse

c. 1921
8.5"L x 9"H x 3.8"W
$375 - $500


Old Missouri

1928
15.5L x 8.5H x 5W
$300 - $400


Streetcar #59 and Lexington
1925
21.5L x 6.75H x 5.5W
$1500 - $2000

 


Electric Trolley #59

c. 1934
12"L x 7"H x 5.25"W
$300 - $400


Horse & Jockey

c. 1931
9.5"L x 9"H x 3.5"W
$300 - $400


Horse & Jockey V1

1928
9.5L x 9H x 3.5W
$300 - $400


City Dairy

c. 1950
$180 - $240


Rich-National-Biscuit Co.

c. 1935
26"L x 6.5"H x 3.5"W
$1800 - $2400


National Biscuit

1936
19L x 9H x 5W
$450 - $600 with Driver


Uneeda Baker Wagon

c. 1935
11.6"L x 6"H x 3.9"W
$100 - $125


Sealtest Milk Truck

Estimated 1955
20L x 9H x 5W
$330 - $440


Sealtest Milk Truck

Estimated 1955
11L x 7.25H x 5.5W
$300 - $400


Little Milk Man

c. 1950
21.5L x 9.25H x 6.75W
$180 - $240


Rich-City-Dairy-Farm Box

c. 1950
11"L x 10"H x 12"H


Horse Pulling Red Wagon

c. 1950
20"L x 9.5"H x 4.75"W
$135 - $180


Horse Pulling Red Wagon

c. 1934
19"L x 7"H x 4.5"W
$150 - $200


Horse Drawn Wagon

Estimated 1950
15.75L x 6.25H x 4W
$180 - $240 w/driver


Two Horse Wagon

c. 1950
27"L x 6.25"H x 9.5"W
$225 - $300 w/driver


Horse Drawn Wagon with Barrels

Estimated 1955
33.8L x 14.5H x 8.5W
$450 - $600


Toy Teaming Wagon

Estimated 1930
32.5L x 17H x 9.7W
$600 - $800


Hood's Milk and Cream Lic #600

Estimated 1931
17.75L x 8.5H x 5W
$180 - $240


Save with Ice

c. 1936
19.5"L x 7.5"H x 5.25"W
$210 - $280; Add $45-$60 with driver


Ice Wagon and Horse #180

1936
28L x 9H x 7.5W
$300 - $400

 


Horse Surry

Estimated 1930
11.5L x 8.25H x 4.25W
$330 - $440

 


Kiddies Dairy

Estimated 1930
26L x 11.5H x 9W
$675 - $900

 


Lumber Wagon

1930
24L x 9.5H x 7W
$150 - $200

 


Lg Lumber Wagon

32.25"L x 11.5"H x 8.25"W
$450 - $600


Borden's Milk & Cream

Estimated 1936
19.5L x 9H x 5W
$300 - $400


Borden's Milk & Cream

1930
30L x 13.5H x 8W
$1200 - $1600


Borden's Milk Wagon

Estimated 1933
10L x 4H x 2.2W
$240 - $320


Borden's Milk Wagon #257

18"L
$300 - $400; +$100 w/ driver; +$60 w/ milk bottles


Borden's Golden Crest #257

Estimated 1950
18.5L x 8H x 5.5W
$150 - $200


Bond Bread #812

Estimated 1931
25.5L x 12.5H x 9W
$900 - $1200


Budweiser Wagon

1935
16L x 5.5H x 5W
$750 - $1000


Clown & Pig

1930
12.5"L x 7.2"H x 3.2"W
$450 - $600


Racer

c. 1932
8.5"L x 3.25"H x 3.5"W
$270 - $360

 


The Boxing Boys

1927
5.5L x 8H x 4W
$300 - $400


Pat the Pup

1927
8.5"L x 6.5"H x 3.25"W
$300 - $400


Motorcycle with Sidecar

Estimated 1930
8.25L x 6.5H x 4.5W
$450 - $600


The Hand Car Men

1927
8.25L x 8.25H x 4W
$450 - $600


Elephant

c. 1921
$450 - $600


Dog

c. 1921
8.5"L x 7.5"H x 2.75"W
$450 - $600


Clown and Rabbit

Estimated 1930
12.5L x 8H x 3.25W
$450 - $600


Camel

c. 1921
8.5"L x 7.6"H x 2.75"W
$450 - $600


Horse with Dump Cart

1932
22"L x 8.5"H x 4.25"W
$225 - $300


Rabbit Cart

Estimated 1935
8L x 7H x 4W
$450 - $600


Duck with Green Cart

c. 1935
$360 - $480
10.25"L x 4.75"H x 4"W


Little Anything Chicken

c. 1935
11"L x 6.5"H x 3.5"W
$450 - $600


Train Engine Push Toy

c. 1940
7.7"L x 6"H x 5"W
$75 - $100


Train

c. 1950
60.5"L x 5"H x 4.25"W
$150 - $200

wpe1.jpg (32859 bytes)
Train
c. 1950
60.5"L x 5"H x 4.25"W
$150 - $200

Train

c. 1944
55"L x 5.25"H x 4"W
$300 - $400

 


Rich-Line-Trains-2080

1927
10.75"L x 3.25"H x 2.15"W
$180 - $240


Heavy Hauler

$450 - $600

 


Castle

21"L x 9"H x 7.5"W


Mallet & Pegs

c. 1950
7.5"L x 9"H x 3.5"W
$30 - $40

wpe16.jpg (33842 bytes)
Castle
21"L x 9"H x 7.5"W

Old Dutch Mill

1927
8"L X 7.14"H X 3.14"W
$180 - $240

 


Borden's Farm Truck

$500 in condition shown
Photo Courtesy of Richard Mueller, Jr

Rabbit
c. 1921
9.2"L x 7.6"H x 3.1"W
$225 - $300

2 Horse Jockies
9.1"L x 7.9"H x 4.6"W

National Biscuit Truck
ca1930 - 24L x 6.4L x 4W

National Biscuit Truck Box ca1930 - 20.7L x 7.8L x 13.5W

Borden's Farm Products Truck

Photo courtesy of Bruce Kreider


Big Four Skill Game

Photo courtesy of Bill Triolas

Roy Rogers
Trigger

Riding Horse

photo courtesy of
eastman9920

       

Catalogs and Advertisements


1927 Advertisement

 


1927 Advertisement

The Dutch Girl $300 - $400


1928 Advertisement

 

   

Collectors - click on their name to send email:
Richard Mueller

Gary Hammer with his Rich toys in 1948

courtesy of Gary Hammer